Minister of Information and Culture, Alhaji Lai Mohammed, has directed the National Broadcasting Commission (NBC) to begin immediate implementation of regulation of the online space.
Besides, Mohammed said the directive covered the regulation of hate speech. The directive, the minister said, was part of measures to reposition the broadcast industry.
The directive, which was announced through a statement by the media aide to the minister, Mr. Segun Adeyemi, is also aimed at sanitising the industry, creating jobs, promoting local content, boosting the advert industry and bringing the broadcast industry up to par with the best practices from around the world.
He added: “Following my satisfaction with the report, which was very professional and detailed, I wish to direct the commission to take the necessary measures to effect the implementation of the various provisions therein.
”This directive covers the provision for the regulation of the web and online TV/radio; regulation of international broadcasters beaming signals into Nigeria; hate speech; human resource and staff welfare; funding for the reforms implementation; monitoring; Independence of the regulator and ease of issuing licences as well as competition and monopoly issues.”
Other major highlights of the directive to NBC, the statement said, include the implemention of the 70 per cent local content in broadcasting under the new broadcast regulations.
The new regulations also frown at illegal use of musical works by broadcast stations without payment of royalties.
It also ends exclusivity in sporting rights in the country.
The statements said: “Other major highlights of the minister’s directive include new regulations to compel broadcasters to utilise the content and services of Nigerian.
”To compel broadcasters to utilise the content and services of Nigerian independent producers in fulfilment of the regulatory requirements for 70 per cent local content, rather than the current abuse of the rules which allow many loopholes for the production of such content in jurisdictions outside Nigeria.
“This will empower local producers with proper funding and investment, enhance foreign collaborations, develop the local industry, raise the standard of local productions and ultimately lead to job creation.
“The new regulations will also ensure that producers of content are paid promptly for adverts and sponsored content placed on all TV, radio and broadcast platforms, ensure that the production of adverts are localised to create and promote local production and, where it is not, to attract a charge every time such an advert is aired, with the charge being put into a fund to help develop local expertise in production.
“For musical content, a new regulation will ensure that broadcasters are prevented from illegal and unpaid use of musical works without payment of the applicable licence fees and/or royalties required by music rights owners.
“Similar provision will prohibit exclusivity of sporting rights in Nigeria, as a new regulation now mandates broadcasters and exclusive licencees to share such rights with other broadcasters to boost reach and also maximise utilisation by all broadcasters of premium content, in order to grow their platforms and investment in other content.”
‘’This regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcaster in the television and radio markets, having removed exclusivity from all content in Nigeria and mandated the sharing of all content upon the payment of commercially viable fees,’’ the Minister said.
The minister also stressed that the directive became necessary following the satisfactory report submited by the committee which he set up to work out the modalities for the recommendations approved by President Muhammadu Buhari to re-position the broadcast industry.
He expressed the confidence that the new regulations, which are due to come into effect this month, will re-energize the broadcast industry, deliver real value in the sector and grow the creative industry for the benefit of the practitioners.
