Nigerian telecommunications operator 9mobile has officially rebranded as T2, adopting a vibrant orange identity and a forward-looking digital strategy at a launch event in Lagos.
The rebranding, unveiled at the ‘Tech Meets Tenacity’ event at Eko Convention Center on Friday, marks a significant shift for the company. Obafemi Banigbe, CEO of Emerging Markets Telecommunication Services Limited (EMTS), described the move as transformative.
“This is not just a brand unveiling; it is the beginning of a bold new chapter in our history. We are becoming something greater, something more ambitious,” he stated.
Banigbe highlighted T2’s commitment to becoming a customer-focused, technology-driven operator, leveraging cloud-native infrastructure and data analytics to deliver faster and smarter services.
“Technology is now at the core of business, culture, and human connection. Nigerians demand speed, access, and relevance,” he said, pointing to the nation’s vibrant youth, entrepreneurs, and resilient SMEs as key drivers of this shift.
The rebrand follows LH’s acquisition of a 95.5 percent stake in the company in 2024, marking the second name change since its transition from Etisalat to 9mobile in 2017. With only 3.2 million active subscribers by early 2025, T2 aims to reclaim market relevance through innovation and resilience.
Bosun Tijani, Minister of Communications, Innovation, and Digital Economy, praised mobile network operators for their contributions to Nigeria’s digital landscape.
“MNOs have invested over 75 billion in towers, fibre, and 5G without government subsidies, contributing 16 percent to our GDP,” he said.
He urged T2 to make the rebrand “a renewed commitment to innovation and service excellence” for millions of Nigerians.
Banigbe reaffirmed T2’s Nigerian roots, stating, “In the face of overwhelming odds, our people have shown a spirit of resilience and tenacity that continues to inspire the world.”
