Unedited Press Release:
SPEECH BY THE Ag. DIRECTOR GENERAL, NATIONAL BROADCASTING COMMISSION, PROF. ARMSTRONG IDACHABA, AT THE PRESS BRIEFING HELD ON MONDAY, JUNE 15, 2020, AT THE COMMISSION’S HEADQUARTERS, ABUJA.
Distinguished Colleagues.
We acknowledge the mixed reactions of the industry to the release of the amendment to the 6th edition of the Nigeria Broadcasting Code and we consider them healthy for the development of the broadcast Industry in Nigeria.
It is pertinent to make it abundantly clear that our intention remains the promotion of the noble principles and objectives of broadcasting in Nigeria as enunciated in the Nigeria Broadcasting Code.
The current amendment aims at reposition Nigerian broadcasting industry and to make it more responsive to emerging realities in the broadcasting ecosystem.
The Principal amendments are in the area of.
• Promoting Local Advertising Industry.
• Creating a boost in the Content production sector.
• Making Local Sports attractive as international Content.
• Discouraging anticompetitive behaviour.
We take cognisance of the fact that some industry players raised concerns about the amendments.
We know of a truth that Broadcasting is dynamic, so are the challenges to regulation.
The Board of the Commission and Management will look at all the concerns and observations raise extensively, with a view to produce a regulation that will be in the best national interest.
Thank you.